BMW USA

Our squad worked in an agile manner to create a digital component library that would allow us to redesign several product and lead generation pages. As the product owner on the team for BMW USA, I developed a content strategy according to each page's goal and worked closely with designers and developers to modify or generate components that could be used across the site. 

Here are some page examples.

European Delivery

European Delivery is a unique program BMW offers that allows Americans to purchase a new car at a discounted MSRP. Customers can pick up their car in Germany, enjoy premium BMW experiences and explore the roads of Europe before shipping their new car home. 

Limited Edition

BMW is renowned for it's innovative design and engineering. We wanted to highlight the performance and craft that went into making each of these models one of a kind.

The New 5 Series - G30

The new BMW 5 series was built with several new features, making it one of their most impressive releases. Our goal was to highlight new features like gesture control and adaptive mode as well as its sleek aesthetic.

Tools: Adobe Experience Manager, Jira, Confluence, Sketch, Product Strategy